Marketing Working Group

Purpose / Goal

Originally initiated by Intersect member Anastasia Labs, led by MLaden. The marketing working group kicked off their first meeting on May 3rd, starting with the proposed purpose and objectives by MLaden for the rest of the group to consider:

Purpose

• Strategically promote and amplify the value proposition of Cardano

• Focused specifically on enhancing brand awareness, driving community engagement, and fostering partnerships that contribute to Cardano's growth and adoption.

Objectives

• Develop a marketing strategy for Cardano by October 2024

• Through the strategy, identify and cost a marketing budget to submit for community consideration (via treasury).

The purpose and objectives continue to be refined to be aligned to the wider groups perspectives and ambitions, however the key objectives for the working group continue to have a short/mid term focus with the aim to deliver a marketing budget for community consideration.